Master the ever-changing world of social media marketing

You’ll be properly introduced to social media marketing and all the relevant tools you need to be familiar with in today’s digital sphere.

What are KPI’s? Why do target audiences matter? And how can you define effective content? This module will give you detailed insights and theories regarding these cornerstones of social media.

Social media doesn’t work unless you master the art of storytelling. We’ll look at elements such as copywriting, content creation, branded content and paid content, just to name a few.

This module will help you understand how social platforms can be used as marketing tools through content sharing, content promotion and customer engagement.

By constantly analysing what works and what doesn’t, you’ll be able to increase the value of your social media accounts. Discover how to interpret key metrics and why they matter.

There are reasons behind why some content goes viral, and why others… don’t. We’ll take a look at the best examples of successful social media accounts and what we can learn from them.

Time to put your knowledge to the test!