Make the most of your ad budget

What is the difference between push and pull marketing, and how do you use funnel marketing? You’ll learn all there is to know about when and how to implement them.

We’ll take an in-depth look at how to work with Facebook and Google dashboards, and you’ll get a good look at other models (such as TikTok) as well.

Design a seamless campaign that is both structured and effective. You’ll be taught how to set up ads from a data-driven approach.

You’ll be carefully walked through budgeting strategies, which will give you a deeper understanding of how to choose the right channel for ads and create a focused method that suits your clients’ needs.

Learn how to interpret key metrics and use them to carefully evaluate ad campaigns. We’ll cover several metrics, ranging from Cost Per View (CPV) to Return on Ad Spend (ROAS).

The Career Module guides you step-by-step through an application process; from writing an authentic and attractive resume to preparing for a convincing job interview.