Using data to improve marketing performance

A marketer without data is like driving closed eye. There is often a large amount of data available that marketers can use to make data-based decisions.

How do you store data and where do you get information from? Learn how databases work and how to organize, store and share data with your team.

A marketing dashboard is made up of a mix of different graphs, charts and tables. But, which one to choose? Learn what you need to communicate your information as clearly as possible to the recipient.

Get a thorough understanding of the development process of data visualization. You’ll get to work on your own, processing data into pie charts, line charts, bar charts, box plots, histograms and more.

What is data anyway, and why is it so important? You'll learn where data comes from, where it's stored and how companies use it on a daily basis.

If you start working with incomplete, outdated or incorrect data, you can’t trust the results of your research. That’s why we explain the most common mistakes and how to avoid them.

The Career Module guides you step-by-step through the application process; from writing an authentic and attractive resume to preparing for a convincing job interview.